EIFE
Learning French in Lyon
Overview
Role
UX/UI Designer
Timeline
4 Weeks
Tools
Figma, Miro, AI-assisted tools
Concept
Independent portifolio project
Backgrond
Website redesign for a local French language school in Lyon, focused on improving the digital experience, enhancing usability, modernizing the visual identity, and creating a more intuitive experience for international students looking to learn French in France.
The Problem
Users may struggle to navigate the website due to cluttered layouts, inconsistent visual hierarchy, and unclear access to key information.
Project Goal
Imrpove navigation and help prospective students access course information and enrollment details more efficiently.
HOW DO PEOPLE CHOOSE WHERE TO STUDY?
RESEARCH OBJECTIVES
Through surveys and user interviews, I set out to understand users' main objectives when searching for a language school abroad and what decisions they make to choose one.
COMPETITE ANALYSES
I researched similiar schools to find features and identify friction points
SURVEY
15 people who had been through the process of searching for a language school abroad, to learn their motivation, criterion and struggles.
Competitive Analysis
Competitor
Alliance Française Lyon
Booking Process
Easy to book
Visual Language
Head takes a lot of the page, lots of options on courses
Pricing Transparency
Every course has the price
Mobile Experience
AAA
Inflexyon
Doesn't add to basket. Do all the booking at once
Clutched information
Transparent but hard to understand
AAA
Alpadia Lyon
Hard, can't book. Need to send a quote
Hard to
navegate
No. Need to call a consultant
AAAA
Lyon Bleu International
Hard to find where, but simple process
Lots of videos and pictures. A bit overwhelming
Need to download a brochure
AAA
RESEARCH FINDINGS
I discorved that...
USER
EXPECTATIONS
Key finds & Insights
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The Fragmented Search Fatigue: Users reported visiting an average of 3 to 4 different sources (blogs, marketplaces, and social media) before feeling confident about an expensive purchase. This fragmentation leads to "decision paralysis" and a significant waste of time.
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The Credibility Gap: A recurring sentiment among participants is the "Skepticism Filter." There is a deep-seated distrust of 5-star ratings on retail sites, with users actively seeking out middle-of-the-road reviews (3 or 4 stars) to find what they perceive as the "authentic truth."
“I want to make quick decisions, with no wasted time.”
Goals
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Make quick, informed decisions when buying products online.
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Avoid wasting money on low-quality products.
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Quickly see trustworthy reviews by browsing multiple sites.
Frustrations
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Online reviews are scattered across marketplaces.
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Difficult to filter reviews for relevance or trustworthiness.
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Doesn’t have time to watch long YouTube reviews.
Behavior/Habits
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Shops online daily for home goods, tech, her cats, and lifestyle products.
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Frequently checks product reviews before buying.
29
New York, USA
2 Cats
Marketing Manager
High - uses multiple apps daily
Age:
Location:
Family:
Occupation:
Tech Comfort:
Meet Emma: The busyshopper
“I want to make safe choices for my family, every time.”
Goals
-
Ensure the products she buys for her family are safe and healthy.
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Make better purchasing decisions for food, cosmetics, and household products.
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Trust ratings that are verified by the community.
Frustrations
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Hard to find trustworthy health-related reviews.
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Only find apps that cover limited products.
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Reviews online are often inconsistent.
Behavior/Habits
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Uses apps to scan beauty products.
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Reads both nutrition labels and online reviews.
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Shares experiences and recommendations with friends and family.
40
Paris, FRA
Married, 3 Kids
Family Doctor
Medium - uses apps mostly for convenience
Age:
Location:
Family:
Occupation:
Tech Comfort:
Meet Sophie: The Health-Conscious Parent
“I want a safe, sustainable, and stress-free shopping.”
Goals
-
Ensure products are safe, vegan, and align with eco-friendly values.
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Avoid health and environmental risks by checking product safety and sustainability.
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Make informed purchasing
Goals
-
Ensure products are safe, vegan, and align with eco-friendly values.
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Avoid health and environmental risks by checking product safety and sustainability.
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Make informed purchasing.
Behavior/Habits
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Checks ingredient lists, eco-labels, and allergen information
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Prefers simple, reliable guidance to make confident decisions aligned with values
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Searches YouTube and the vegan community for a range of products
55
Rio de Janeiro, BRA
Married
Retired Archtect
Low - Uses Youtube, Amazon and Google occasionally
Age:
Location:
Family:
Occupation:
Tech Comfort:
Meet Lucas: The Cautions Consumer
Pain Points
Lack of a single, trustworthy platform for general product ratings.
Reviews are scattered across multiple websites, making a quick comparison difficult.
Difficulty in trusting opinions due to fake or incentivized reviews.
Lack of a simple, engaging interface that motivates users to contribute ratings.
Define - User needs and problems
Delivrables
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Problem Statements
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How may we
Problem Statement
Today, consumers struggle to find reliable and aggregated ratings for everyday products, from electronics to food and personal care items. There is currently no universal platform where anyone can quickly and easily rate and find products in a transparent way, providing diverse and trustworthy opinions.
How may we...
Help users quickly see all relevant product ratings in one single place?
Make it fast and easy for users of all tech levels to search and rate products?
Allow safety, allergen, vegan, and eco-friendly info clearly ?
Allow users to rate any type of product, not just food or cosmetics?
Fragmented Reviews
Speed & Simplicity
Health, allergies & eco-friendy
Universal product coverage
Ideate -
Delivrables
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User Flow
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Low-fidelity Wireframes
User Flow
Low-Fidelity Prototype
The inicial concept
Test - Validaing
Delivrables
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Usability Test Objective
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Usability Test Findings
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Reflexions & Next Steps
Usability Test Objective
I recruited 5 participants for the Usability Test whom were never in contact with the project to provide diverse and trustworthy.
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Test if the participants can search for products.
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Test if the participants can rate a product.
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Test if the participants can share a product.
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Test if the participants can add a Allergy to their profile.
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Test if the participants can determine whether a prduct is safe based on preferences.
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Test if the participants can find their favorites products.
Usability Test Findings
I conducted 5 usability tests that were around 10 minutes each. Participants were able to complete the task with relative ease. A few places they ran into problems were the following:
Reflexions and Next Steps
This was my first UX/UI project and I learned a lot with it, and showed me a lot room to improvement improve as well.